Wednesday, April 3, 2013

'Cost of Ownership' Key to Tesla's Lease Program

Some make sense. For example, if you pay 11 cents per kilo watt/hour to charge up your Model S instead of paying an avg. Of $5.00/gal to fuel a sedan that gets 19 MPG, you'll save $284/month according to Tesla.

(Read More: Traders Bet Tesla Will Accelerate)

Then there's Tesla's calculation that spending 15 minutes a week driving to a gas station and fill up costs you $100 a month. Huh? Tesla believes that the avg. person's free time is worth $100/hr and if you don't spend that hour a month driving to the station to fill up on gas, your true cost of owning the car drops by $100/month.

On paper, that sounds good. In reality, very few think that way. When I used the Tesla Leasing Calculator and factored in all of the potential savings, my effective cost per month for owning the Model S was $164/month. Strip out some of the potential savings that don't apply to me (using a carpool lane would save $167) and my effective monthly cost is $653.

(Read More: Buckle Up: Auto Sales Surge in March)

Here's the key. In either case, I would still be making a monthly auto payment of $1,051. And that's for a base model of the 60 kWh battery Model S that starts at $62,000. Add on options, the costs go up.

All that said, Musk is right. The leasing program will expand the number of Model S buyers. There are people who will do the math and be convinced of the savings. Just remember, it's your monthly total cost of ownership that Musk and Tesla are focused on.

?By CNBC's Phil LeBeau; Follow him on Twitter @LeBeauCarNews

Qestions? Comments? BehindTheWheel@cnbc.com

Source: http://www.cnbc.com/id/100610961

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